Marketing and lead generation is a critical aspect for every company. But collecting, enriching, and maintaining information on leads and customers requires a lot of time and effort – especially as your startup scales.
Sean Ma, Director of Product Management Trifacta, and Manjunath Vasishta, Director of Data Science and Engineering at Malwarebytes, will discuss how startups can define new ways of managing information to accelerate and scale revenue generation. They'll break down how they’re using a data lake based system on AWS, in combination with a modern data preparation platform, to create an intelligent marketing pipeline.
Sean and Manjunath will share the critical technologies they are leveraging, how they’re managing data cleaning, and the efficiency and business gains startups can expect to see by deploying the same methods.
Drinks and networking to follow.